Public Service Announcements – PSA FAQ
Frequently Asked Questions about PSAs by Salo Productions
The topic of PSAs sometimes comes with common misconceptions. Here we answer a few of the top questions we receive about PSAs and our services.
Salo Productions will take care of your PSA project from start to finish. This means: concept development, script writing, production, distribution, followups, Sigma tracking, monthly reports, final report and analysis of confirmed telecasts.
If you have a PSA already produced, Salo Productions will distribute it nationally.
The traditional topics for PSAs were safety and health. But today almost any topic you represent that offers helpful information in the public interest can be made into a PSA. We specialize in developing creative approaches that work.
A major PSA campaign handled by the most famous producer of PSAs can involve a budget well into the six digits and beyond.
Salo Productions for 30 years has specialized in delivering award-winning quality and celebrated results at a lower cost level, within the reach of a modest organization's PR or advertising budget.
We will need to review your project idea to offer a true estimate. Write or call us today to discuss your project.
What makes working with Salo Productions special is our confidence in being able to deliver for you, developed over 30 years of success in the field of PSAs.
A TV PSA produced and distributed by Salo Productions is backed by a guarantee of performance.
We guarantee a minimum of 2,000 confirmed telecasts. This means your message reaches over 25 million viewers and achieves over $200,000 value of air time.
Value of the airtime achieved typically comes out more than four times the cost of the whole project.
In an interview for O'Dwyer's PR Report, Wolfgang Gerz of the German Information Center declared a Salo Productions PSA the "single most effective tool in promoting the FIFA World Cup."
A special quality about PSAs is they tend to increase in performance during a relative economic dip.
As more quality commericial airtime opens up in free blocks, stations fill more slots with PSAs. Since 2009 Salo Productions has noticed an increase in interest in our PSAs and experienced upwards of a 10% increase in results.
During 2010-2011 we completed several of our most successful PSA distribution campaigns of all time.
This phenomenon is one more reason making PSAs a remarkable way to reach millions in the media world of today.
Salo Productions has a track record of airplay on many ABC, CBS, NBC, Fox, CW, and independent broadcast stations across the United States.
Cable distribution is a service that has also achieved great results, call us for details.
Our radio distribution covers hundreds of top radio stations from coast to coast.
We have found the ideal TV PSA combination to be a 30 second spot and a 60 second spot. Our standard PSA package includes production and distribution of both of these lengths.
PSAs are used ROS (run of schedule) which means all time periods. Late night is about 25-33%.
The usual pattern is six months, with the first three months providing the most hits.
PSAs are used throughout the year, with summertime providing the heaviest usage.
Re-release in the second year usually provides good results.
A celebrity is not necessary to make a successful PSA. Most spots that we release feature no celebrities. A celebrity may sometimes boost pickup of a spot.
If your organization enlists a celebrity, we will work with them. A list of celebrities we've worked with is available on request.
Salo Productions has produced and distributed TV and Radio PSAs for companies, agencies, associations, nonprofits, and governments for over 30 years.
Ray Salo has been called "the dean of PSA producers" by O'Dwyer's PR Report (October 2010).
We invite you to browse our PSA client testimonials.