Public Service Announcements – PSA FAQ
Frequently Asked Questions about PSAs by Salo Productions
The topic of PSAs sometimes comes with common misconceptions. Here we answer a few of the top questions we receive about PSAs and our services.
Salo Productions will take care of your PSA project from start to finish. This means: concept development, script writing, production, distribution, followups, Sigma tracking, monthly reports, final report and analysis of confirmed telecasts.
If you have a PSA already produced, Salo Productions will distribute it nationally.
The traditional topics for PSAs are safety and health. But today almost any topic that offers helpful information in the public interest can be made into a PSA. We specialize in developing creative approaches that work.
We have found the ideal TV PSA combination to be a 30 second spot and a 60 second spot. Our standard PSA package includes production and distribution of both of these lengths.
A PSA campaign handled by the largest US producer may carry a price tag well into the six digits or greater.
With Salo Productions, you receive award-winning quality and celebrated results within the reach of a modest organization's budget.
While we will need to review your project to offer an accurate estimate, in most cases Salo Productions produces and distributes your TV PSA for a total package price of under $45,000 for creative, production, and distribution.
A Radio PSA budget will run around half of this estimate. Call us today to discuss your project.
A TV PSA produced and distributed by Salo Productions is backed by a guarantee of performance.
We guarantee a minimum of 2,000 confirmed telecasts. This means your message reaches over 25 million viewers and achieves over $200,000 value of air time.
Value of the airtime achieved generally comes out at least four times the cost of the entire project.
One remarkable quality about PSAs is they tend to increase in performance during an economic dip.
As more commericial airtime opens up in unsold blocks, more slots are filled with PSAs. Over 2009-2010 Salo Productions has noticed an increase in interest in our PSAs and experienced upwards of a 10% increase in results.
This phenomenon is one more reason why PSAs are an ideal format to reach millions in today's media world.
A celebrity is not necessary to make a successful PSA. Most spots that we release feature no celebrities. A celebrity may sometimes boost pickup of a spot.
PSAs are used ROS (run of schedule) which means all time periods. Late night is about 25-33%.
The usual pattern is six months, with the first three months providing the most hits.
PSAs are used throughout the year, with summertime providing the heaviest usage.
Re-release in the second year usually provides good results.
Salo Productions has produced and distributed TV and Radio PSAs for companies, associations, agencies, and governments for over 30 years.
We invite you to browse our PSA client testimonials.