Public Service Announcements – PSA Production Service
Salo Productions specializes in the production and distribution of television and radio Public Service Announcements (PSAs) for companies, associations, advertising agencies, and public relations agencies.
Public Service Announcements offer a way to reach a national TV or radio audience on a public relations budget rather than an advertising budget.
The key element is that the PSAs offer useful information that will make life safer, healthier, or more enjoyable.
Producing your PSA begins with concept development: working with you, we will find the approach, the script, and the style that best communicates your message.
While almost any topic can be adapted into a successful PSA, our areas of special expertise include:
- health & fitness
- food & beverage
- sports marketing
- education
- safety
- travel
- lifestyle
- environment
- issues & causes
"Salo Productions really listened to us and did an outstanding job capturing our mission in the PSAs."
Executive Director, Project Fit America
"Ray Salo and Michelle McBee were extraordinarily easy to work with and receptive to our ideas. Instead of telling us what we should do, they listened carefully to our goals and then ensured the resulting product would be perfectly aligned."
President, Phillips Media Relations, LLC
Four reasons why TV Public Service Announcements offer good value:
Ever since the TV industry was deregulated in the 1980s the boundaries for Public Service Announcements keep expanding. No longer must PSAs be only about health and safety. Today PSAs cover a broad range of useful information topics.
In many ways, public service has become public information.
The spread of cable stations means that standard commercial TV stations are faced with more unsold time periods than previously. These open spots must be filled with something, and PSAs are a handy choice.
Sigma tracking reveals the exact time of day of PSA broadcasts. Telecasts occur throughout the broadcast day. Late night is about 30-40%.
A Web site or phone number at the end of a PSA can generate direct response.
Example of a TV PSA calling for web site response
"The Maine Lobster Promotion Council has utilized the services of Salo Productions for the production and distribution of two different messages. From start to finish, the quality and timeliness of service was first class, and resulted in the cost-effective delivery of information to millions of listeners across the country."
Executive Director, Maine Lobster Promotion Council
"We found that Public Service Announcements are an effective way to reach millions of consumers with our key messages. And Salo Productions made the whole process, from concept to filming to distribution, an easy and affordable project."
Strategic Marketing Director, Alaska Seafood Marketing Institute
"Salo Productions has developed into one of the premier matchmakers for nonprofits seeking greater exposure through public service announcements. In the past several years the awareness level of the Women's Sports Foundation has grown significantly in no small measure because of the work of Salo Productions."
Associate Executive Director, Women's Sports Foundation
Salo Productions films TV PSAs all over the United States and overseas.
Salo Productions offers a guarantee of distribution performance for TV and Radio PSAs that it produces and distributes.
Salo Productions has experience in producing and distributing PSAs to Hispanic stations.