Public Service Announcements – PSA FAQ
Frequently Asked Questions about PSAs by Salo Productions
1)
What PSA services does Salo Productions provide?
Salo Productions handles your TV PSA project from start to finish. This means: concept development, script writing, production, distribution, followups, Sigma tracking, monthly reports, final report and analysis of confirmed telecasts.
If you have a PSA already produced, Salo Productions will distribute it nationally.
Salo Productions handles your TV PSA project from start to finish. This means: concept development, script writing, production, distribution, followups, Sigma tracking, monthly reports, final report and analysis of confirmed telecasts.
If you have a PSA already produced, Salo Productions will distribute it nationally.
2)
What results does Salo Productions deliver?
With production and distribution of a TV PSA to 200 select stations, we guarantee a minimum of 2,000 confirmed telecasts. This means your message reaches over 25 million viewers and achieves over $200,000 value of air time.
With production and distribution of a TV PSA to 200 select stations, we guarantee a minimum of 2,000 confirmed telecasts. This means your message reaches over 25 million viewers and achieves over $200,000 value of air time.
3)
What topics are best for PSA coverage?
The traditional topics for PSAs are safety and health. But almost any topic that offers helpful information to the viewer can be made into a PSA. We specialize in developing creative approaches that work.
The traditional topics for PSAs are safety and health. But almost any topic that offers helpful information to the viewer can be made into a PSA. We specialize in developing creative approaches that work.
4)
What PSA lengths work best?
The ideal TV PSA combination is to produce and distribute both a 30 second spot and a 60 second spot. Our standard PSA package includes both lengths.
The ideal TV PSA combination is to produce and distribute both a 30 second spot and a 60 second spot. Our standard PSA package includes both lengths.
5)
How commercial can PSAs be?
More so than most people realize. Half of our PSAs serve brand building goals alongside public service goals. Salo Productions is the pioneer and leader in brand building PSAs.
More so than most people realize. Half of our PSAs serve brand building goals alongside public service goals. Salo Productions is the pioneer and leader in brand building PSAs.
6)
What time periods do PSAs run?
PSAs are used ROS (run of schedule) which means all time periods. Late night is about 40%.
PSAs are used ROS (run of schedule) which means all time periods. Late night is about 40%.
7)
How long are PSAs used by the TV stations?
The usual pattern is six months, with the first three months providing the most hits.
The usual pattern is six months, with the first three months providing the most hits.
8)
What time of year is best for PSAs?
PSAs are used throughout the year, with summertime providing the heaviest usage.
PSAs are used throughout the year, with summertime providing the heaviest usage.
9)
Can PSAs be re-released in future years?
Re-release in the second year usually provides good results.
Re-release in the second year usually provides good results.
10)
What is a typical budget for production and distribution of TV PSAs?
In most cases Salo Productions can produce and distribute a TV PSA for a package price of under $46,000 for creative, production, and distribution.
In most cases Salo Productions can produce and distribute a TV PSA for a package price of under $46,000 for creative, production, and distribution.
11)
What are your credentials?
Salo Productions has produced and distributed TV PSAs for companies, associations, agencies, and governments for over 30 years.
We invite you to browse our PSA client testimonials.
Salo Productions has produced and distributed TV PSAs for companies, associations, agencies, and governments for over 30 years.
We invite you to browse our PSA client testimonials.