Public Service Announcements – PSA FAQ
Frequently Asked Questions about PSAs by Salo Productions
The topic of PSAs sometimes comes with common misconceptions. Here we answer a few of the top questions we receive about PSAs and our services.
Salo Productions will take care of your PSA project from start to finish. This means: concept development, script writing, production, distribution, followups, Sigma tracking, monthly reports, final report and analysis of confirmed telecasts.
If you have a PSA already produced, Salo Productions will distribute it nationally.
The traditional topics for PSAs are safety and health. But almost any topic that offers helpful information to the viewer can be made into a PSA. We specialize in developing creative approaches that work.
The ideal TV PSA combination is to produce and distribute both a 30 second spot and a 60 second spot. Our standard PSA package includes both lengths.
A PSA campaign handled by the largest US producer can require a budget well into the six figures or higher.
With Salo Productions you get award-winning quality and celebrated results for a small fraction of this cost.
While we will need to review your project to offer an accurate estimate, in most cases Salo Productions produces and distributes a TV PSA for a total package price of less than $50,000 for creative, production, and distribution.
A Radio PSA budget will typically run around half of the TV price.
A TV PSA produced and distributed by Salo Productions is backed by a guarantee of performance.
We guarantee a minimum of 2,000 confirmed telecasts. This means your message reaches over 25 million viewers and achieves over $200,000 value of air time.
Value of the airtime achieved generally comes out at least four times the cost of the entire project.
One of the amazing things about PSAs is they tend to grow in value during an economic dip. As more commericial airtime opens up in unsold blocks, more time is filled with PSAs.
Over 2009-2010 Salo Productions noticed an increase in interest in our PSAs and has experienced upwards of a 10% increase in performance.
This is another reason why PSAs are an ideal media format to reach millions in today's world.
A celebrity is not necessary to make a successful PSA. Most spots that we release feature no celebrities. A celebrity can sometimes boost pickup of a spot.
More so than most people realize. Half of our PSAs serve brand building goals alongside public service goals. Salo Productions is the pioneer and leader in brand building PSAs.
PSAs are used ROS (run of schedule) which means all time periods. Late night is about 30-40%.
The usual pattern is six months, with the first three months providing the most hits.
PSAs are used throughout the year, with summertime providing the heaviest usage.
Re-release in the second year usually provides good results.
Salo Productions has produced and distributed TV and Radio PSAs for companies, associations, agencies, and governments for over 30 years.
We invite you to read our PSA client testimonials.